Search Engine Optimization, popularly known as SEO, is a set of methods for improving the ranking of a website in search engine listings like Google, yahoo, msn etc. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors.
Websites are primarily built to do business on web or to promote one's business using website. In both cases it is important for the website to be visible on various search engines; since more than 95% of the quality hits to the website are from search engines. Having a virtual presence through websites have become very important for your potential customers to find through major search engines. This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into picture. In nutshell your website gives you presence; SEO gives your presence a visibility.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Inspirecs.com has a team of brilliant SEO, who understand the complexity of target audience and the way to reach them through virtual presence & thus the visibility of your website. Therefore it becomes more important for you to understand who should be the right people to take care of your business interest online. You need to place your own business in safe hands rather than falling for some of the cheap gimmicks played by uncouth players in this seamless arena.